Guests want to picture their stay before they enquire. A good website answers their most important questions early: what does the house look like, what is there, where is it, and how do I book?

Photos that tell the truth

Don't only show your nicest room. Guests want a realistic impression of the whole stay. Start with a strong exterior or living-room shot, then add bedrooms, kitchen, bathroom, garden or balcony and any special details.

  • Shoot in daylight and move personal items out of the frame.
  • Show rooms from several angles so sizes and layouts are clear.
  • Add photos of the surroundings if they matter for the trip.
  • Give every image a short alt text, such as “Living room with a view of the lake”.

An honest, complete impression helps more than a gallery that raises expectations the house can't meet.

A concrete description

First say who the house suits and what makes a stay special. Then give the facts: size, sleeping arrangements, layout and highlights. “Cosy family cottage with its own garden” says more than a string of words like “beautiful”, “modern” and “unique”.

Clear answers to practical questions help too: are there stairs? Is there a ground-floor bedroom? How far is the nearest village? Can guests bring a pet? Write so visitors can quickly tell whether the house meets their needs.

Amenities and key facts

Group amenities into clear categories instead of hiding them in a long paragraph. Only list what is actually there, and keep the information up to date.

  • Sleeping: beds, bedrooms and maximum number of guests
  • Kitchen: key appliances and dining area
  • Comfort: Wi-Fi, heating, washing machine or fireplace
  • Outdoors: terrace, garden, barbecue or bike storage
  • Good to know: parking, pets, accessibility and house rules

Prices and enquiries

Explain how guests find out the price and make a booking request. If prices vary by season, say so openly and name what you need for a specific quote, such as dates and number of guests. Describe what the price includes and whether extra costs such as cleaning fees or tourist taxes apply.

Place a clearly visible contact option next to the relevant information. A short form with name, email, dates and message is usually enough for the first step. Only ask for details you really need.

Location, travel and surroundings

Describe the location so guests can plan their trip: nearest town, key distances, shops and things to do. A map can help, but add clear directions and parking information. Share exact access details only when the booking requires it.

Building trust

Show who runs the house and how guests can reach you. A short personal introduction, clear expectations and prompt replies make enquiring easier. If you use reviews, publish them with consent and without changing their meaning. Also add the legal pages your country requires, such as a privacy policy.

Check the website on a phone as well: text should be easy to read, images cropped well and contact options easy to tap. Many guests search and plan on the go.